Your Guide to Haircare Innovation

Collage of customers wearing Buckle Scrunchies in ponytails, buns, and half-up styles

How to Get Your Hair to Grow Longer

Hair grows half an inch a month whether you help it or not. Length is a retention problem, and retention is mostly about what you do at the ends of...

How to Get Your Hair to Grow Longer

Hair grows half an inch a month whether you help it or not. Length is a retention problem, and retention is mostly about what you do at the ends of...

Long hair falling loose after releasing a Buckle Scrunchie, no tangles and no damage

How to Get Rid of Damaged Hair

You cannot repair a split end. You can cut what is gone, stop causing more, and treat what is left. Including the mechanical damage most people never think about.

How to Get Rid of Damaged Hair

You cannot repair a split end. You can cut what is gone, stop causing more, and treat what is left. Including the mechanical damage most people never think about.

Hands unclipping a Buckle Scrunchie to take down a dark brown bun with no pulling or snagging

Is Kitsch Good for Your Hair?

A fair look at what Kitsch does well, where its products stop, and the difference between improving the material and changing the mechanism.

Is Kitsch Good for Your Hair?

A fair look at what Kitsch does well, where its products stop, and the difference between improving the material and changing the mechanism.

Hand holding a black Buckle Hair Tie on a blue court

Where to Buy Hair Ties

Drugstore, Amazon, salon, running store, or direct from the brand. What each channel actually stocks, and what you should be shopping for in the first place.

Where to Buy Hair Ties

Drugstore, Amazon, salon, running store, or direct from the brand. What each channel actually stocks, and what you should be shopping for in the first place.

Animated black Buckle Hair Tie turning to show the side release buckle

What Hair Ties Are Good for Your Hair?

Rubber bands tear, crimps catch, and even silk scrunchies still have to be pulled through your hair. The real test of a hair tie is how it comes out, not...

What Hair Ties Are Good for Your Hair?

Rubber bands tear, crimps catch, and even silk scrunchies still have to be pulled through your hair. The real test of a hair tie is how it comes out, not...

What to Use for Hair Breakage That Actually Works

What to Use for Hair Breakage That Actually Works

Search "what to use for hair breakage" and you'll get the same five products every time: protein masks, oils, silk pillowcases, heat protectant spray. They all help. None of them...

What to Use for Hair Breakage That Actually Works

Search "what to use for hair breakage" and you'll get the same five products every time: protein masks, oils, silk pillowcases, heat protectant spray. They all help. None of them...