Your Guide to Haircare Innovation

Taking down a bun with a Buckle Scrunchie at the beach, ocean and blue sky behind

What Makes Your Hair Thicker?

Strand diameter and density are two different things wearing the same word. One is fixed, one moves, and most people who feel they are thinning are actually breaking.

What Makes Your Hair Thicker?

Strand diameter and density are two different things wearing the same word. One is fixed, one moves, and most people who feel they are thinning are actually breaking.

Animated Hot Pink Sparkles Buckle Scrunchie releasing a ponytail with no pulling

The Best Leave In Conditioner for Curly Hair

Curl pattern sets the weight, porosity sets the formula. Once you know both, the choice takes ten seconds. Plus how to apply it so it actually works.

The Best Leave In Conditioner for Curly Hair

Curl pattern sets the weight, porosity sets the formula. Once you know both, the choice takes ten seconds. Plus how to apply it so it actually works.

Buckle Hair Tie elastic unclipping from a wrapped ponytail in one motion

What Products to Use on Natural Hair

Moisture, sealed in, with as little manipulation as possible. The liquid, cream, oil order, what to seal with, and why protective styles stop protecting at the base.

What Products to Use on Natural Hair

Moisture, sealed in, with as little manipulation as possible. The liquid, cream, oil order, what to seal with, and why protective styles stop protecting at the base.

Woman seen from behind with a ponytail held by a dark Buckle Scrunchie

What Products to Use for Wavy Hair

Curl products flatten waves and straight hair products do nothing. The whole trick is weight, and mousse is the product most wavy people skipped.

What Products to Use for Wavy Hair

Curl products flatten waves and straight hair products do nothing. The whole trick is weight, and mousse is the product most wavy people skipped.

Animated Astral Fire Buckle Scrunchie releasing a ponytail with no pulling

What Products to Use for Curly Hair

Curly hair does not need more products. It needs four, applied to soaking wet hair, in an order that lets each one work. Plus the thing that ruins wash day.

What Products to Use for Curly Hair

Curly hair does not need more products. It needs four, applied to soaking wet hair, in an order that lets each one work. Plus the thing that ruins wash day.

Animated look at the Buckle Scrunchie neutral colors range in satin

What Hair Product Should I Use? Start With Your...

Texture, density, and porosity narrow the aisle down to about four products. Here is how to pick them, in what order to use them, and the step that undoes all...

What Hair Product Should I Use? Start With Your...

Texture, density, and porosity narrow the aisle down to about four products. Here is how to pick them, in what order to use them, and the step that undoes all...